The scientific name of Noni is morinda citrifolia and more commonly as Tahitian noni, beach mulberry, Indian mulberry, or great morinda, among others. The tree on which the Noni fruit grows is native to Southeast Asia, but has been spread extensively through Pacific Islands.

The plant produces fruit all year. The fruit starts out green, but matures to a yellow or almost white color. The pungent odor of the ripened fruit gives rise to the less than appealing name such as “cheese fruit”. The Noni is a hardy plant capable of growing in a wide variety of habitats.

Recently an overzealous promotion has led to a similar range of claims. One website claimed that Noni juice benefits and uses include inhibiting “pre-cancer function and growth of cancer tumors!” On the same website, a man claimed that after only three weeks of drinking Noni, his arthritis was gone and he was no longer impotent.

So what is the truth about noni juice?

What is the nutritional content of Noni Juice – What is in noni? What are the vitamin, minerals, and antioxidants that make it so helpful?

Noni Juice benefits and uses – You’ve heard the claims, but what can you really expect? Can it reduce cholesterol? And does it back up the claims?

Noni Juice products – How do you choose which juice to buy? What should you look for in a quality product? Does it matter whether the fruit comes from Samoa, Fiji, Hawaii, or French Polynesia? Does the processing method matter?

How much to pay? – Does price always equal quality? What would a fair price be for a quality product?

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